An example of an E-commerce success and its causes~ 
Amazon.com Inc is recognized as one of the most popular and successful e-commerce company.
The keys success are lowering price, offering convenience, expanding selection, increasing availability and its strong focus on customer experience which is infused throughout all levels of the company and includes all aspect of the buying process. It is famous among online shoppers with its good-quality search function, understands customer profiling without invading customer privacy, and remembers your shopping cart even you left for several months compare with other online retailers.
It also gives you options that most online retailers can only dream of, such as the ability to group your items into as few shipments as possible. Amazon.com has grown its business in many ways to increase its revenue such as it has managed to build a retail business with a negative operating cash flow cycle which enable the working capital effectively become a source of investment cash for the company, the Marketplace of third party sellers created by Amazon enable Amazon receives a commission on products sold, new product categories, and other businesses.
Unlike eBay/Paypal, Amazon sellers do not have to maintain separate payment accounts - all payments and payment security are handled by Amazon itself. Customers are more confidence and trust them. According to a Compete.com survey, Amazon attracts approximately 50 million U.S. consumers to its website on a monthly basis.
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