As similar meaning to Weblog, the corporate blogging is a corporate online journal which published and used by an organization to reach its organizational goals. Mostly it has categorized into 2 major types which are internal and external. The corporate blog always assists an organization become expert in it own field and provides important information about their industry and product or service that their readers and customers will find useful. 
Form different than other corporate online journal; Kodak is more concentrate on sharing view, opinion, feels from it employees and customers. Kodak blog is always full of colorful picture, letting people to upload the pictures from their journey and sharing their own experience, mind, and feeling on particular journey. This enables the consumer to know the quality of photos of Kodak. Therefore, they will have more confidence on Kodak.
Pros of corporate blog:
-> Leaders can communicate directly with customers, suppliers and investors, as well as employees, helping disseminate and explain strategy.
-> People are far more likely to give great feedback if they know someone specific is listening. The power of these feedback loops can generate big benefits.
Cons of corporate blog:
-> It can be tricky to drag public comment out of a company without first routing through the sanitizing filter of a press office.
-> There is a risk that an ill-judged comment could be seized upon by the media or disgruntled investors.for additional information:
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