Mobile Visa Wave Payment Pilot is the first credit card payment pilot system for the Visa International, in collaboration with Maybank, Maxis Communication Berhad (Maxis) and Nokia. Consumers who are both Maybankkard Visa cardholders and Maxis mobile phone subscribers will have qualify to use this system.
The backbone of the mobile payment system is Visa Wave smart card technology. The technology is equipped with sophisticated radio frequencies that eliminate the need to swipe credit cards into a reader. Mobile Visa Wave Payment can be made across all merchants in Malaysia that have Visa Wave-supported terminals. No change is required to the current acceptance infrastructure.
Although it has favorable market conditions, but it is yet to achieve widespread acceptance. To date, there are only 1.8% of the 25 million mobile phone subscribers in Malaysia. Therefore, certain steps need to be taken to encourage consumers to adopt this payment system.
There are still many people yet to favorable and even don’t know with this payment system. So, the advertising activities for the M-payment system should much more attractive and interesting. The system should also attract more merchants to join this system. When this system is wider use in the whole country, the consumers will be more easily to accept and adapt to this system. However, the security provided by a system is always the main barrier for a consumer to accept those systems. The M-payment system should have great anonymity and privacy to protect consumers’ personal information and purchase records.
For additional information about the mobile payment system available information in Malaysia & other country:
1) http://www.mobile-money.com/
2) http://www.squidoo.com/mobillcash-pay-by-mobile-phone
3) www.mobilepointview.com/mobile_payments/